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WeWork - 43, Residency Rd, Shanthala Nagar, Bengaluru, Karnataka
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Monday to Saturday 9:00AM - 6:00PM
LCS
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đź‘‹ Hello there! Welcome to Laavya Consultancy Services! We're thrilled to have you here. Whether you're exploring our services, seeking assistance, we're here to help! If you have any questions, need assistance, feel free to reach out on WhatsApp. We're just a message away and ready to assist you with anything you need. We're excited to hear from you!
About Us
LCS Is A Global Consulting Firm That Partners With Leaders In Business And Society To Tackle Their Most Important Challenges And Capture Their Greatest Opportunities. Our Success Depends On A Spirit Of Deep Collaboration And A Global Community Of Diverse Individuals Determined To Make The World And Each Other Better Every Day.
Consumer Products Industry
Consumer Products Industry
Digital transformation, once a necessary journey, is now an urgent priority for consumer products brands. Starting with a deep understanding of your business, Laavya Consultancy Services’s consumer products consultants help clients find the right use cases to develop the digital capabilities that power consumer-centric innovation.
We begin our consumer products consulting services by partnering with you to define, test, and prove how advanced data collection and analysis, AI, digital supply chain, and other enhancements will create value—before expanding or embedding these capabilities in your operating model. We automate what’s transactional and create cross-functional teams to harness the ingenuity and innovation you’ll need to meet consumers’ changing demands.
Our Services for Consumer Products Companies
Fast-Moving Consumer Goods
Fashion Industry
Alternative Proteins
Retail Industry
Luxury Goods
Consumer Products Industry
From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers' choices in each category or niche so you can build advantaged positions with strong growth potential.
The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.
To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.
Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.
Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.
There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.
A multinational food and beverage retailer, with supply chain organizations across more than 20 markets, engaged us to build a machine-learning algorithm to improve its demand forecast. The project increased accuracy by 4 to 18 percentage points, reduced demand planners’ time by 50%, and returned an additional 0.4% to 0.8% points EBIT.
We engaged with a global personal care company to establish digital marketing centers of excellence in six countries, with staff capable of integrating 3,000 sites and social pages into personalized customer journeys. The company has become an aggressive digital marketer, with more than 50 global digital campaigns delivering, on average, three times the ROI.
A South American electronics and furniture retailer worked with us to create a localized demand forecaster to optimize assortment at more than 1,000 stores. Our machine learning approach leveraged multiple data sets, including geolocational data, to generate demand estimates, creating potential increases of $200 million in sales and $50 million in cash margin.
To embed data-driven marketing at an iconic global brewer, we helped develop cross-functional teams across ten countries that produced more than 50 pilot campaigns over two years. The new marketing effort doubled digital media ROI, reduced cost-per-touchpoint by 30%, and increased offline sales by more than 10% in pilot areas.